This past week was chock-full of happenings in the media world: the ever continuing battle of Blu-ray vs. HD DVD, my obsession with the Blackberry Storm, and a press frenzy following Obama as he stopped by one my hometown favorite spots, Ben's Chili Bowl.
All very interesting things for 2009, but I was particularly intrigued by the Macworld keynote address recently given in San Francisco, California. Presented by Apple Vice President, Phillip Schiller, the deliverance of a new set-up on Itunes was met with praise, as well as speculation.
Beginning April 1, 2009 (subliminal April Fool's joke anyone?), Itunes will begin to implement a new pricing plan. We can expect to see three prices: 69 cents, 99 cents, and $1.29. The lowest cost would be for those songs that are the oldest, and the highest cost for new songs (maybe the intermediate price will be for those catchy one-hit wonder's we all love).
This decision didn't come from within the Apple corporation. Record labels, seeing the success of Itunes, now want in on the royalties being made.
I for one will not be happy to see my favorite songs be pushed to more expensive rates. Yes, it may be a mere 30 cents extra, but who is to say the rate won't continue to increase? Why should I feel so saddened to realize, that my sacrifice for five piece nuggets at Wendy's to get an Itunes track, was all in vain? I say, not too fair of a trade.
It will be interesting, to say the least, how consumers react to the upcoming change.
No comments:
Post a Comment